Deano capture Jack doing a wallie prior to the Sunny Daze premiere.

One primary roadblock that most businesses face when it comes to imagery is sourcing the images and having the budget in place. Not every organisation has the budget to allow for professional photography and many struggle to source new images easily. Therefore, the use of stock imagery can be a real-life saver for when you need an image quickly and perhaps more affordable.

But where is the balance? Are people getting bored of stock photography?

Don’t get me wrong, the use of stock photography has its advantages, however, it is something that should be approached with some caution and when sharing use the Social Boosting to improve their content.

One of the biggest issues here is to do with time and relevancy. Unless you have hundreds of photos stored away in an image bank, you can spend hours researching looking for just one relevant image, and sometimes, it might not even be that relevant after all.

Unfortunately, we’ve all seen those cheesy stock photos. They can actually do more harm than good and turn your viewers off due to how impersonal and non-representative of your brand they are.

People may spend time and money on images where they don’t really know what they’re looking for and on something that actually isn’t right for them and their band. Failing to do your research and constantly relying on someone else’s stock photography could end up wasting you a lot of money in the long run.

Front 50 by Rocky Norton.

Wallie by Johny Gomez.